Company Name Visible Measures
Mailing Address 25 Kingston St 5th Fl Boston, MA 02111
Company Description Visible Measures Corp. (VMC) is helping to revolutionize the way publishers, advertisers, and audiences engage with Internet delivered video. Our Video Experience Measurement (VXM) suite of products provides objective 3rd party audience measurement across the new Internet TV landscape: millions of channels, massive audiences, evolving viewing patterns, and anytime / anywhere media delivery. We distill these video metrics into actionable analytics that assist in understanding audience behavior, improve customer targeting, and increase advertising ROI, while maintaining or improving the customer experience for end users.