Needham, MA-based RatePoint, a marketing and reputation management company, said yesterday it has appointed Keith Cooper as president and CEO. Cooper was most recently president and chief operating officer at Boston-based Carbonite, the online data backup firm. RatePoint started in 2006, and its investors include Prism VentureWorks, .406 Ventures, and Castile Ventures. The company provides online and social-media marketing services for small businesses.

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