Prime View Adopts E Ink Name

Prime View International, the Hsinchu, Taiwan-based display manufacturer that acquired Cambridge, MA-based E Ink last year for a price that eventually amounted to $450 million, announced today that its entire operation will now go by the name E Ink Holdings Incorporated. Along with the electrophoretic screens developed by E Ink over the last 13 years—which are now found in the Amazon Kindle, the Barnes & Noble Nook, and many other portable e-readers—the combined company manufactures wide-view LCD screens used in televisions, phones, gaming pads, and other devices. “The E Ink name is synonymous with the ePaper industry that we pioneered and in which we enjoy a leadership position,” said Scott Liu, the company’s chairman and CEO, in a statement. “We are now a globally recognized brand name and aim to have our displays on every smart surface.”

Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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