Swipely Launches with $7.5M
Providence, RI-based Swipely, which aims to let consumers share information about purchases with people in their social networks, has launched an invitation-only beta version of its service and collected $7.5 million in Series A venture funding, the startup announced today. Index Ventures, Greylock Partners, First Round Capital, and a group of angel investors participated in the round, which brings the company’s total funding to $8.5 million. Information about users’ credit- and debit-card purchases gets imported automatically to the Swipely site, where their friends can see and comment on it. CEO Angus Davis says in a statement that the service, which competes directly with Silicon Valley-based social spending site Blippy, “will transform everyday purchases at restaurants, movies or online retailers into conversations with friends, personalized recommendations and opportunities to save money.”
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