Report: Google Courting ITA

ITA Software, the Cambridge, MA-based maker of airline fare search software, is in talks with Google about a potential acquisition, Bloomberg reported this morning. ITA, whose investors include General Catalyst Partners, Battery Ventures, Spectrum Equity, PAR Investment Partners, and Sequoia Capital, is seeking as much as $1 billion, according to the Bloomberg report, which cited unnamed sources. ITA’s software could help Google compete with Microsoft in the travel search arena, but if Google were to acquire the 500-employee company, it would also make the search giant into a major provider of behind-the-scenes airline reservations systems. Xconomy profiled ITA in December 2008.

Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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