Hubspot Leaving Kendall Square; Next Stop: Lechmere

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a big open area in the middle to do podcasting. It’s a really great space, and we’re really excited.”

HubSpot’s Web-based software helps its clients optimize their “inbound marketing” efforts. Inbound marketing is Hubspot’s term for a collection of techniques designed to turn people who visit a company’s website into paying customers. The startup argues that these techniques are more cost-effective than traditional “outbound” marketing such as advertising and direct mail.

Customers apparently agree. HubSpot has 2,300 clients; the October 2009 book Inbound Marketing: Get Found Using Google, Social Media and Blogs, by HubSpot co-founders Brian Halligan and Dharmesh Shah, is selling strongly; and business “is growing at a pretty rapid clip,” Volpe says. “All this hiring we’re doing is not ahead of our revenue curve—it’s because we’ve grown.”

HubSpot’s $16 million Series C venture round in October 2009 brought the company’s total funding to about $33 million. The company can afford to expand to 150 and move into a larger space without increasing the rate at which it’s burning through that money, says Volpe. “We’ve got tons of cash in the bank. All the metrics are moving in the right direction”—which is to say, north.

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Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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4 responses to “Hubspot Leaving Kendall Square; Next Stop: Lechmere”

  1. Tim RoweTim Rowe says:

    I’d like to just say Hubspot has been a joy to be around as Brian and Darmesh and their team grew from just a couple of guys in a small room at CIC to become perhaps the fastest growing company in Massachusetts. They are doing it, and doing it right, and it was smart of them to stay in Cambridge.

  2. We love Cambridge and always planned to stay here. CIC has been a great host, center, provider — all we could wish for to fuel our growth, and more.

  3. Jon Frisch says:

    The HubSpot team has been adamant from the beginning that Cambridge is where they wanted to be. Their commitment to the Boston area as a whole is extraordinary for the community. I hope more companies will follow in their path.

  4. Hey Mike…I remember visiting you in that single bay when you guys were just figuring out who you might be. It’s wonderful to see the growth you’ve experienced. I am rooting for you!