Mobile Madness Innovation Showcase

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Illume LogoIllume Software
Concord, MA
Founded: 2008

With headquarters in the Boston area, Illume Software is working on mobile solutions for real lifestyle and enterprise problems. The company’s first product, iZUP, offers a responsible solution to cell phone-related distracted driving.


Cambridge, MA
Founded: 2004
Backers: General Catalyst, Summerhill, Redpoint Ventures, Valhalla Partners, WPP, AllianceBernstein

Jumptap’s mobile ad network delivers the highest monetization for mobile app developers and publishers, and the best ROI for advertisers by leveraging its highly advanced, sophisticated algorithmic engine, unique IP and cross platform technology. The result is a network of mobile websites and applications that combine best-in-class content and services, together with highly relevant advertising, to create an experience that appeals to the mobile consumer. As an independent network with solutions for both small and large publishers and advertisers, across all handsets and mobile OSes, Jumptap is the industry leader that innovates the mobile consumer experience.


Cambridge, MA
Founded: 2008

Localytics is an analytics platform for iPhone, Android, and BlackBerry applications. Localytics is the only analytics solution that is real-time, provides very granular data for deep insights, and raw data export for cross-media reporting through existing analytics tools. Localytics is used by many of the top app publishers and brands to help them make smarter product development and marketing decisions.


Williamstown, MA
Founded: 2008 helps teachers and local education agencies (LEAs) in K-12 and higher education to integrate mobiles with curriculum. We are creating a national resource for teachers and students: lesson plans, learning strategies, best practices, community.

Central to this work is the creation of The Open Mobile Learning Consortium, a collaboration across both higher education research institutions and local elementary and high schools. This groundwork in mobile learning is creating a national resource for mobile learning practices.

MMSLogoMobile Messaging Solutions
Boston, MA
Founded: 1997

MMS is a leading, global mobile solutions provider that leverages its proprietary technology and market expertise to deliver best-in-breed mobile solutions for clients. MMS’ strengths are in solutions that scale, with messaging as core to an integrated offering of mobile services including mobile content services, mobile Web and app development and more.

MMS has an engagement model backed by best-in-class technology, delivery services, and consulting designed to help clients execute solutions that most effectively deliver business and marketing impact. MMS has over 10 years experience in mobile with its roots beginning in the Austrian Internet and mobile market segments. Clients include Coca-Cola, Bell Mobility, and Carlson Marketing


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Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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