Mobile Madness Innovation Showcase

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Cambridge, MA
Founded: 2009

Appswell is a mobile crowdsourcing platform that allows users to submit, share, and vote on ideas in a simple engaging way, allowing the best ideas to rise to the top. We’re using this to power competition driven conversations about products, within companies, and about brands.

Our initial consumer App, also called Appswell, is “An American Idol for iPhone Apps”; a reoccurring contest that allows users to submit their own ideas for iPhone apps, and allows the crowd to vote for a winner, which we develop. We’ve also launched our first B2B app in partnership with global innovation management leader BrightIdea.

AppswellScreen1 AppswellScreen2 AppswellScreen3

Burlington, MA
Ottowa, Ontario, Canada
Founded: 1996

bitHeads builds award-winning BlackBerry, i-Phone, Android, Palm. and Microsoft mobile applications as a behind-the-scenes partner to companies like RIM, ESPN, New York Times, EMC, Fandango,, Vaultus, HP, StreamtheWorld, and many others. Companies engage bitHeads to accelerate and de-risk the creation of strategic mobile applications.

Our Canadian based team of mobile development experts take full responsibility for application creation or work as a flexible extension of your in-house team. Talk with us about your mobile application requirements and let us demonstrate how bitHeads can quickly deliver a great product for you.


Boston, MA
Founded: 2008
Backers: Launch Capital and individual investors

FitnessKeeper is the maker of the RunKeeper mobile fitness platform, which uses the location-based technology in smartphones to enable runners and other fitness enthusiasts to better achieve their fitness goals. Their flagship iPhone application has been downloaded well over a million times, and was named by TIME Magazine as one of the top ten iPhone apps of 2009.


HighStartLogoHigh Start Group
Newton, MA
Founded: 2008

High Start Group (HSG) accelerates the market success of innovative products by employing a customer-centric approach to all stages of the product lifecycle – from concept to commercialization. HSG works closely with its clients to rapidly iterate on product concept, positioning, and customer acquisition, significantly increasing revenues, and cutting time to market. The HSG team includes successful entrepreneurs and highly experienced professionals who specialize in mobile, consumer web, and products for small and medium sized-businesses. Our clients include: AT&T, Constant Contact, Vlingo, envIO Networks, uLocate, and others.

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Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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