Rue La La Closure Promotes Haiti Relief

Invitation-only discount clothing site Rue La La, a part of Boston-based Retail Convergence Incorporated (RCI), has closed its online boutiques until Saturday morning and is asking shoppers to donate instead to relief efforts in Haiti following the devastating earthquake there. At the Rue La La website, a statement from Rue La La CEO Ben Fischman says, “Out of respect for those who have lost loved ones, their shelter, and life’s basic necessities in this tragedy, we cannot stand by while relief efforts are underway without taking action. We are halting our Boutiques from now until Saturday at 8 AM ET. We ask that instead you take this time—as we are—to make a donation to the American Red Cross Haiti Relief and Development Effort.” RCI’s other e-commerce property, SmartBargains, does not appear to be closed today, although the site prominently displays a link to the American Red Cross’s Haitian relief donation page.

Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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One response to “Rue La La Closure Promotes Haiti Relief”

  1. Well done Rue La La.

    We joined you in this effort yesterday by giving 100% of Daily Grommet profits for the day to the Red Cross relief effort. Whether you suggested customers go directly to relief providers for donations, or did it via your own company’s contribution, lots of e-commerce companies did their own bit this week, and it keeps going. It is lovely to see this community come together and also to observe how nimble e-commerce companies can be compared to many others. We create responsive communities that can actually do a whole lot of good in the world.