CitySquares Acquires Yokel

CitySquares Online, a 5-year-old Boston startup that operates a network of hyperlocal online business directories, said in a news release yesterday that it has acquired, another Boston startup specializing in local product search. Terms of the deal weren’t disclosed. “This deal was a ‘your chocolate in my peanut butter’ moment for CitySquares,” said CitySquares CEO and co-founder Ben Saren in a statement. “We have always specialized in promoting local businesses to neighborhood residents. Now with the acquisition of Yokel, we are able to increase foot-traffic to merchants by driving those searching for products online to their stores.”

Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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