Unica Buys Pivotal Veracity

Marketing software provider Unica (NASDAQ: UNCA) of Waltham, MA, has acquired Pivotal Veracity of Phoenix, AZ, and Bradenton, FL, for $17.8 million in cash, according to an announcement today. Pivotal Veracity makes software that helps to ensure that marketing e-mails look the same across multiple devices and e-mail clients, and that they reach their intended recipients without getting diverted by Internet service providers’ filters or spam filters. “We believe that e-mail deliverability…is a mission critical technology for marketers,” said Unica CEO Yuchun Lee in a statement. “Acquiring Pivotal Veracity and integrating its technology into Unica’s leading marketing suite is a logical extension of our offerings.”

Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

Trending on Xconomy