OwnerIQ Obtains $5,820,000 Series C Financing Round
- Feed Type
- Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=80db0819-5ad7-4495-9d0f-e09ddef35435&Preview=1 - Date
12/2/2009 - Company Name
OwnerIQ - Mailing Address
320 Congress Street Boston, MA 02210 - Company Description
OwnerIQ operates a network of consumer self-support Web sites for common household product categories. The company is pioneering the concept of Ownership Targeting, providing brand advertisers with highly customized programs to precisely target consumers based on products they already own. Ownership Targeting takes the guesswork out of identifying likely purchasers and enables advertisers to influence consumers throughout a product’s ownership lifecycle. - Website
http://www.owneriq.net - Transaction Type
Venture Equity - Transaction Amount
$5,820,000 - Transaction Round
Series C - Proceeds Purposes
Proceeds purposes were not disclosed. - M&A Terms
- Venture Investor
Atlas Venture - Venture Investor
CommonAngels - Venture Investor
Egan-Managed Capital - Venture Investor
Kepha Partners - Venture Investor
Massachusetts Technology Development Corporation
