Slam Dunk for Dunkin’ Donuts at MITX Interactive Awards

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2009 MITX Interactive Award Winners

Applied Technology Redesign
Zipcar in partnership with ISITE Design

Best Brand Campaign

3Dudes Gone 3D
Small Army for SolidWorks CAD software

Best Cross Media Campaign

Create Dunkin’s Next Donut
Studiocom with Ryan Partnership, RF Binder, Hill Holliday for Dunkin’ Donuts

Best Direct Response Campaign

Amtrak’s Acela
Media Contacts with Mobext for Amtrak

Best Use of Analytics

ACUVUE Consumer Acquisition & Campaign Management
Prospectiv with J3 unit of Universal McCann for Vistakon division of Johnson & Johnson

Best Use of Search

Squaw Valley 50/60 Pass Paid Search
AMP Agency for Squaw Valley USA

Best Use of Social Media

Harley-Davidson 2010 Motorcycles Mosaic
Overdrive Interactive for Harley-Davidson

Best Use of Targeting

2009 Zipcar Paid Search Campaign
Overdrive Interactive for Zipcar

Best Use of Video

“Speed Baby: 3DVIA Launches New Products Using Innovative Lead-Gen Video Site “
Genuine Interactive for 3DVIA


Alnylam Corporate Website
evoke interaction for Alnylam Pharmaceuticals

Branded Content

Celebrity Cruise Lines – Starring You Network
Sapient for Celebrity Cruise Lines

Consumer Goods

Saturn Neighborhood
DIGITAS for Saturn

Consumer Goods

Happiness Factory 3
Sapient for The Coca-Cola Company

Education and Learning

Hooked on Phonics Learn to Read
Bridgeline Software, Inc. for Smarterville, Inc.

Educational Institution

Wharton MBA web site redesign
iFactory with Yellow Pencil for Wharton School of Business

Financial Services

Arnold Worldwide for Citizen’s Bank

Games and Entertainment

Expedition Africa
Pod Digital Design for History Channel

Health and Fitness

Massachusetts General Hospital Website Redesign
Massachusetts General Hospital with Partners HealthCare and IconNicholson

Kids, ‘Tweens and Teens

Lifeskills Training
VPG Integrated Media for National Health Promotion Associates


Stanley Level iPhone App
Mullen with Aurnhammer LLC for Stanley Works

News Redesign
Mad*Pow for Variety Magazine

Nonprofit and Government

The Bread Art Project
Mullen with Honest NY for Grain Foods Foundation

Professional Services
Beehive Media LLC with Centerbrook Architects and Planners for Centerbrook Architects and Planners

Real Estate

Welcome to Fenway Triangle
Genuine Interactive with Rattle Advertising, Design, and Marketing for Samuels & Associates

Rich Internet Application (RIA)

Portfolio Insight
John Hancock Funds

Social Influence Application

Will It Blend?
Mullen for Olympus


Microsoft New England Research & Development Center Website
Conover Tuttle Pace for Microsoft

Travel, Tourism, and Hospitality

The Nation of Why Not
Garfield Group Interactive for JWT & Royal Caribbean

Interactive Marketer of the Year

Dunkin’ Donuts

Best Engagement

Project:  Expedition Africa

Agency/Creator: Pod Digital Design for History Channel

Best User Experience

Project: Redesign

Agency/Creator: Zipcar in partnership with ISITE Design

Best Use of Technology

Project:  Stanley Level iPhone App

Agency/Creator: Mullen with Aurnhammer LLC, for Stanley Works

Best of Show

Project:  Happiness Factory 3

Agency/Creator: Sapient Interactive

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Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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3 responses to “Slam Dunk for Dunkin’ Donuts at MITX Interactive Awards”

  1. Congratulations to Dunkin’ Donuts! It’s a well-deserved win.

    I’ve been archiving their online ads in my gallery for over 3 years. They’re consistently well-executed and audience-relevant.

    Check out their online work here:


  2. Congrats to MITX and all the award winners. It was my first time to attend the MITX event and I was blown away by the vibrancy, quality, and organization– of both the work being recognized, and the event itself. Kudos to MITX!

    Coincidentally, two of us from my company also were at a prestigious awards gala in NY last week and my colleague aptly called that Big Apple event “retro and frumpy.”

    Boston/MA looked pretty cutting edge and chic last night.