Springpad Relaunches Personal Organizer, Adds Wine Library’s Vaynerchuk

Charlestown, MA-based Spring Partners announced today that it has relaunched Springpad, its online personal organizer, to include a number of new features that help users find, personalize, and share content.

For example, Springpad now comes with a “Web clipper” tool that makes it easier for users to add material discovered at websites, such as restaurant or product information, to their personal notebooks. The company has also partnered with selected Web publishers to include special “save” buttons adjacent to the publishers’ most relevant content—say, the shopping list for a specific recipe—so that users can copy the the information directly into their Springpad accounts. (See the YouTube summary of Springpad’s new features below.)

The company also announced that Gary Vaynerchuk, founder of popular wine site Wine Library TV and CEO of Vaynermedia, has joined Spring Partners’ board of advisors. Vaynerchuck is using Springpad himself and has integrated Springpad’s “save” button into the Wine Library TV site.

“I’m a big believer in Springpad’s vision that content from publishers and brands can be made even more useful to help people organize their lives, get things done and share their knowledge,” Vaynerchuk said in a statement from the company. “When I saw what Springpad could do I loved the fact that my viewers could do anything they wanted to do with the data, not what I might have thought they wanted, I quickly and easily integrated my winelibrary.tv site with Springpad and created several Springpad apps, including a Wine Notebook and Thunder List.”

Xconomy profiled Spring Partners in November 2008 and July 2009.

Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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One response to “Springpad Relaunches Personal Organizer, Adds Wine Library’s Vaynerchuk”

  1. Springpad is really onto something. Gary Vee summarized it well when he said he liked the idea of letting his audience do what they want with his content…not just what a publisher might anticipate. That’s smart thinking.