Web Innovators Group 23 + An Entrepreneur’s Guide to Bootstrapping PR

The 23rd meeting of the Web Innovators Group will feature the usual array of “main dish” and “side dish” presentations by pre-venture-funded startups, plus plenty of opportunities for networking. But as a bonus, organizer David Beisel is putting together a post-session panel scheduled for 8:00 pm on how technology entrepreneurs can reach out to the media without spending a lot of money. Xconomy’s Wade Roush will be part of the panel.

Here’s Beisel’s description of the panel:

Entrepreneur and marketing/media executive Mike Troiano will host a conversation with a panel of media reporters/columnists/editors including Scott Kirsner of the Boston Globe, Wade Roush from Xconomy, Peter Kafka from AllThingsD, and Bob Brown of Network World. Despite the fact that media coverage is as an essential component of any web start-up’s marketing mix, full-blown PR support may not be in the cards. This on-stage discussion will provide the inside scoop on engaging with the media – everything from how entrepreneurs can generate awareness of their company through the media to what do you need to know before you connect with the press. In addition, panelists will cover questions like “What’s the best way to engage with reporters?” “What do reporters care / write about?” “What could entrepreneurs learn from PR people?” and “What really ticks reporters off (pet peeve)?”

We’ll post the lineup of the regular Web Inno presenters as soon as it’s available. RSVP requested; information here.