DataXu Raises $6M for Web Ad Targeting

According to a regulatory filing cited today by PE Hub, Cambridge, MA-based startup DataXu (pronounced DataZoo) has raised $6 million in Series A funding to commercialize a new Web ad targeting technology. The investors include Atlas Venture and Flybridge Capital Partners. At one time DataXu was headed by former MIT Technology Review publisher Bruce Journey, but according to PE Hub, it’s now run by Michael Baker, former head of Enpocket and Nokia Interactive. The stealth-mode company’s website describes the system as “a high-performance real-time, automated, self-learning decision-support system that matches advertisers, publishers, and web users at a rate of hundreds of thousands of requests per second.”

Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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