Visible Measures Sees $10M C Round

Boston-based Visible Measures, the Web video audience tracking firm we profiled in January 2008 shortly after it closed its $13.5 million Series B round, said today that it has raised a $10 million C round. Participants in the round included new investor Northgate Capital and existing investors General Catalyst Partners and MDV-Mohr Davidow Ventures. “This new financing will help solidify Visible Measures’ market position as the third-party measurement provider of choice for the Internet video industry’s leading advertisers, publishers, and aggregators,” the company said in a statement.

Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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