Stylefeeder Partners with Elle Publisher

Wade Roush

March 18th, 2009

Stylefeeder, the Cambridge, MA-based personalized shopping engine that raised a $2 million Series A round in January 2008, has formed a partnership with Hachette Filipacchi Media (HFM) U.S., the publisher of Elle, Car & Driver, Woman’s Day, and a number of other fashion, automotive, health, and hobbyist magazines. Under the deal, announced today by HFM, Stylefeeder will provide personalized product recommendations to users of the Elle.com website and eventually other HFM websites.

Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast