ClickSquared, RatePoint Close Series B Rounds

Two local Internet-based marketing companies disclosed news of Series B funding rounds this week.

ClickSquared, based in Needham, MA, said in a release yesterday that it has closed an $11 million Series B round led by JMI Equity, ABS Venture, and Flybridge Capital Partners. The company offers a software-as-a-service system that clients can use to manage direct marketing efforts via e-mail, text messages, Web pages, and widgets, as well as mail, phone, and fax. Formed in 2007 from the merger of Waltham’s Click Tactics and Arizona-based Intrasight, ClickSquared has raised a total of $46 million. The company also announced this week that former CEO Andrew Frawley has been replaced by Wayne Townsend, the company’s long-time COO.

RatePoint, based in Needham, MA, secured $10 million in Series B funding in a round led by Castile Ventures of Waltham, MA, with participation by existing investors .406 Ventures and Prism VentureWorks. The company’s online surveys and widgets help RatePoint’s clients collect customer feedback and share it in the form of reviews. In a press release reproduced by Private Equity Hub, Castile managing general partner Nina Saberi said “RatePoint has created a unique service that enables businesses to manage and enhance their online reputations.” The company’s 2006 Series A round totaled $6.5 million.

Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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