Brightcove Launches Developer Network, Competes with thePlatform

Jeremy Allaire, CEO of Cambridge, MA-based Brightcove, told Xconomy back in October that the company had designed its new Brightcove 3 online video management platform to be extensible, using plug-ins from an envisioned “extended ecosystem” of third-party developers. Today the company formally launched such a network, the Brightcove Alliance, that gives outside developer partners access to training, support, technology, and what the company calls “co-marketing opportunities for reaching the Brightcove customer base.” Brightcove’s alliance parallels a similar ecosystem effort launched in February by Seattle-based online video competitor thePlatform, a division of Comcast.

Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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