ATV Backs [x+1]

Waltham, MA-based Advanced Technology Ventures is the lead investor in a $16 million financing round announced this week by [x+1], a New York City startup that provides behavioral targeting tools intended to eke more sales from Web marketing. Existing investors Hudson Venture Partners and Blue Chip Venture Company also joined the round.

Wade Roush is the producer and host of the podcast Soonish and a contributing editor at Xconomy. Follow @soonishpodcast

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