Clean Energy Market Research and News Site Launches

It’s not every day a digital media news site opens in Kendall Square. But lately it seems like it’s every month or two. In yet another sign of the explosion of activity in the clean-energy sector, Greentech Media—a Cambridge-based market research, news, and events company devoted to alternative energy investment and technology information—announced its launch today. Greentech has settled in just down the street from Xconomy, which itself opened at the end of June. We welcome our new neighbor and kindred spirit.

Greentech’s founders, Scott Clavenna and Rick Thompson, worked at Light Reading, a telecom industry media venture that was founded in early 2000 and sold five years later to CMP Media. “A lot of this is what we learned at Light Reading,” says Clavenna, whom I first met back in July over lunch at Similans, our neighborhood Thai restaurant. Specifically, that means a business model focused on what he calls three legs of a stool: market research, events such as webinars, and breaking news and feature stories. He sees such information as vital as the field of clean energy grows. The company’s press materials note that more than $2 billion was invested in energy technology startups last year—and that clean energy is already a $55 billion industry expected to quadruple in the next decade.

In light of such growth, one of Greentech’s main goals is to bring more cohesion and analysis to what the founders see as a segmented arena, where ventures in solar, wind, biofuels, and so on are compartmentalized. “I think a lot of the people in this market are focused on their own sector,” says Clavenna. Not only will Greentech seek to provide a more comprehensive view of the field, he adds, “It’s really important now to have independent analysis delivered to the market.”

Greentech is partnering with the Prometheus Institute for Sustainable Development, a Cambridge firm specializing in photovoltaics and alternative energy analysis, for some of the webinar and market-research components of its business. The Greentech site also features a cleantech investing blog hosted by local venture capitalist Rob Day, a principal of @Ventures.

Through Prometheus, Greentech produced its first market research report— on thin-film solar energy—in July. Last month it also conducted webinars on solid-state lighting and solar power investment. Today’s launch marks the debut of the web site, with a slew of articles and feature stories, including daily coverage of the European Photovoltaic Solar Energy Conference and Exhibition in Milan. Power on, neighbor.

Bob is Xconomy's founder and chairman. You can email him at Follow @bbuderi

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5 responses to “Clean Energy Market Research and News Site Launches”

  1. Parker says:

    Of course, the big thing here is that they bring some serious journalism to the industry. Their editor is Jennifer Kho, who we all know from her Red Herring days. Nice to see a new greentech site taking objective news seriously.

  2. vandemere says:

    We have a new wiki available for energy market research. We are trying to free up as much information as possible for public consumption, so we have published that data in our wiki. If you or anyone you know needs free energy market research, and might even like to contribute, please take a look.

  3. Ram Orenstein says:

    When in HeavyReading / LightReading Scott was one of the best analysts of the optical transmission space, within the telecom industry.
    I therefore expect Greentech Media to become a leader in this highly important new segment
    Good luck!

  4. Can I please add something about Prometeus?

    Their goal is to accelerate the deployment of socially-beneficial sustainable technologies, including those of energy, water, and food, by educating industry participants, advocates, and policymakers about their benefits.

    They achieve our mission by collecting and disseminating reliable data, quantitative analysis, and practical information about these industries.

    Today, the Institute strives to be the world’s leading source of publicly available primary data on the photovoltaic (PV) supply chain and end-markets through a series of data collection and dissemination projects and the publication of the industry’s oldest newsletter, PV News.

    Currently, the Institute remains solely focused on its initiatives in the solar energy industry.

  5. Carolyn says:

    I believe the comment in the article regarding the aquisition of independent market research analysis is extremely important. This will allow the company to create a plan based on unbiased market research.