Michael Barbouche is the founder and CEO of Forward Health Group, a population health company based in Madison, WI. A mathematician formally trained in health services research, he has over 20 years of healthcare experience, with an acute focus on data. Applying the principles of set theory, he has invented new data models for the healthcare industry that maximize the harvest and yield of clinical results, regardless of health IT infrastructure. A frequent advisor on healthcare data strategy, Michael has demonstrated that any quest for lower costs/higher quality must begin with a denominator. Michael owes most of what he knows about healthcare to his wife, Ellen, a general internal medicine physician. They live in Madison with their three great kids.