Auren Hoffman is CEO and co-founder of San Francisco-based Rapleaf. He was formerly Chair of Stonebrick Group and the Connector Group. He's a non-employee cofounder of BrightRoll. Previously, he founded and sold three internet companies: BridgePath (sold in 2002), Kyber Systems (sold in 1997), and GetRelevant (sold in 2002). Auren holds a B.S.E. in Industrial Engineering and Operations Research from UC Berkeley. He writes a blog called Summation.