Ad Specs

Xconomy can display ads that meet the following specifications on our website:

  • Size: medium rectangle (300 x 250) or leaderboard (728 x 90)
  • File type: .gif, .jpg, .png, html5, or .swf (not recommended)
  • Maximum animation length: 15 seconds
  • Maximum file size: 50KB (image) or 200KB (html5)


HTML5 banners

  • All assets must be served from Advertisers’ own CDN (distributed hosting) and be compressed using gzip if possible.
  • No third party tracking javascript may be included within the HTML5 ad without prior technical and security review and approval.

.swf banners must include the following clickTAG:

on (release) {
if (clickTAG.substr(0,5) == “http:”) {

For additional details on rich media ads, please see IAB guidelines.

For e-mail newsletter sponsorships, creatives must match these specs:

  • Size: full banner (468 x 60)
  • File type: .gif, .jpg, .png
  • No rich media